Sure looks like it...
This is typical of French website design - high on style, low on utility. It took me a good five minutes to figure out how the navigation system worked.
Selmer also has a series of "high art" photographs of their instruments. Not the whole horn, but instead a moderate closeup of the octave key mechanism on a sax, or the bottom of the bell on a bass clarinet, and so forth. Very artys, but not very practical.
Under the merchandise section of the website, you can find clarinet keycup cufflinks, clarinet key "drop" style earrings, some black T shirts with saxophonic printing on same, and so forth. I kinda like the keychain (the least expensive item on the site), but it's just pot metal (Zamac), no mention of silver plate or anything like it.
I'm still pissed about their using rod and axle keys on the bass clarinets...no matter how pretty the photographs on the website might be...